It involves a lot of research and planning to come up with a solid SEO strategy and the goal is getting more traffic to your website. When a website is optimized, Google and other search engines will be able to find and show your website when someone searches for what your site offers. There are many factors that go into making a website search engine friendly including links, titles, headings, tags, content and images and every website’s strategy will be different.
Every website should be designed and developed with an emphasis on being search engine friendly. Every website has the goal of attracting traffic. All website categories including business, personal, social, organizations, non-profits, etc. all need some sort of SEO. I recommend starting with a one-time SEO analysis and improvement strategy of an existing website or a solid research phase for new builds. The analysis will reveal what needs to be changed or updated to improve ranking. I will examine your website and determine what will offer the best results. SEO is an ongoing process and should be maintained over the long run to really rank well in the search engines. Every website should consider an SEO strategy, period.
The Search Engine Optimization process is different depending on the website. New website builds get an initial SEO strategy before launching the website. That includes setting up all the title tags, meta and description tags, writing search engine friendly content, including sitemaps, etc. Once the website goes live I can monitor the websites stats and figure out how to improve and better the rating on search engines as well as get more traffic to your website. This process will vary depending on the size and other aspects of the website, but can be as little as one hour a month.
Social Media has started to play a big role in how Search Engine Optimization works. Having accounts set up with the correct information can make a big difference in helping your audience find you. Once you get set up with a Social Media Branding package we recommend that you become active in posting and engaging with your community. This is a great way to meet new clients or customers and start building a true online presence!